Advanced registration is required to attend this event.
Creating an exhibit or event that attracts attention, is effective, and affordable takes a lot of work – and a large dose of planning. One of the most difficult challenges confronted by many companies, both large and small, is to develop business objectives and measure the impact of events against specified goals and objectives for their events.
Philosopher George Santayana once said, “Those who cannot remember the past are doomed to repeat it.” One of the trademarks of successful exhibits and events is constant, rigorous examination of their successes and failures. Relying on the same old approach just because “it’s always worked before” can lead to failure when the same audience sees the same thing time after time. Experience proves that something new draws in new business. Varying the approach used in your next exhibit or event can bring improved response from your prospects.
In this presentation, you will learn:
How to get the most value out of your tradeshow and event investment
- How to stretch your marketing budget
- How to develop performance indicators
- Identifying the difference between goals and objectives
- How to integrate social media and technology into trade show displays
- How to create a simple, effective trade show exhibits
- How to redesign an existing exhibits and displays
- Transforming an exhibit into an experience
There is more confusion in the business world now than there has been in any decade in history. Tradeshows and events should not be part of the confusion. This presentation will provide you with valuable information that will help you drive traffic to your exhibit, both physically at the show and online well after the show.
Presented by Jean Marie Saidler of JMS Consultations, Inc.