The fast-food restaurant at 245 S. Randall Rd. was recently remodeled, and re-opened for business on Nov. 11.
The restaurant was remodeled using an innovative interior and exterior design, which is part of a comprehensive brand transformation to reinvent the Wendy’s restaurant environment – from food innovation to building design to new packaging, according to communications representative Allison Hurt.
“This restaurant has bold curb appeal and features a compelling, innovative interior and exterior design,” said John Zielinski, divisional vice president, Wendy’s International.
“It’s very different from what our customers in Algonquin are used to, but we think they’ll really like the fresh look and feel of the new Wendy’s.”
In 2013, Wendy’s intends to re-image at least 100 company and 100 franchise restaurants in North America, Hurt said in a release.
In addition, Wendy’s is offering $10 million in cash incentives for franchisees to remodel existing Wendy’s restaurants.
Wendy’s has conducted nationwide research and studied every aspect of the customer’s experience in redesigning its restaurants. Based on this feedback, Wendy’s completely overhauled the interiors and exteriors of the building in Algonquin, Hurt said.
This contemporary building features large windows, bringing the natural light outside in, creating an open, bright dining room with available seating at booths, tables, lounge style seating, and a Wi-Fi bar. Digital menu-boards, a new ordering process, a TV, fireplace, Coca-Cola Freestyle self-serve soda machine, and warm, inviting patios complete this Wendy’s transformation.
Remodeling restaurants is part of a multi-year strategy to reinvigorate the Wendy’s brand throughout North America and the way customers interact with Wendy’s, Hurt said.
The brand strategy involves completely re-imaging the entire Wendy’s menu, as evidenced by launches of several new items, such as Berry Almond Chicken Salad, Dave’s Hot ‘N Juicy Cheeseburger and limited time items like the Flatbread Grilled Chicken Sandwich.
Other brand enhancements are new advertising and marketing campaigns, a revised Wendy’s logo, new crew uniforms and product packaging innovations.
“We are making great progress in all of these areas, and we think our customers will be surprised and excited about their new Wendy’s,” Zielinski said.
About The Wendy’s Company
The Wendy’s Company is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and company restaurants in the United States and 27 countries and U.S. territories worldwide.
What do you think Algonquin?
Have you been to the new Wendy's, and did you like the new re-design?